Shark Week is making waves…. But what about all the species of animals that are misunderstood? I watched several of the shark week shows on the Discovery Channel throughout the week and it’s apparent that there is a large push from scientists and individuals to get the message out that sharks’ image is hurting itself.

These bold explorers are pushing the point that sharks aren’t the cold killers we envision them as, but beautiful creatures that have mastered their environment and are just trying to survive. Many of the attacks that have taken place provoke thoughts of these animals attacking human kind, but the scientists are pushing new motives. Some of these attacks may be exploratory, or defensive. We should keep in mind that we are entering their world, a world many would say we barely know and understand.

These innovative thoughts are huge step forward for man and bring us much closer to understanding our ecosystem. Hopefully in the future these types of documentaries, stories, and shows will filter into other domains, such as the African wilderness. There are numerous animals still not understood.

Although the Rhinos do get a lot of attention in the US and there are several organizations attempting to help them such as, this is a small step in a world of several billion people.

Sharks are netted and fished for a prized piece, the fin much like Rhinos are poached for their horns.  The fins of a shark can fetch thousands of dollars and draw many similarities for their market to the Rhino and Elephant. The Fins of sharks are used in medicinal soups and other recipes across much of Asia.  It appears there is a similar plight between Sharks and Rhinos.

If Shark Week can find a way to curb the market on Shark Fins and hunting them, perhaps others investing in the preservation of endangered species like Rhinos and Elephants can follow step and curb the demand for tusks and horns. Let’s hope the trend continues and Shark Week can attack the root problem of much of the shark hunting and killing and use that in the future for other animals.

The human population is exploding, driving food needs up and reducing natural habitat. This means that more and more animals are now at risk for endangerment. Many animals have been brought out of endangerment through efforts around the world, but many still remain at risk for decreasing habitats or poaching. Three that come to the forefront of this battle are Rhinos, Tigers, and Elephants.

It’s for plights like these that we chose to develop an innovative strategy that allows us to both provide comfortable clothes and support animals in danger. As you can see on the site,, we have some products to offer. Now, choosing an animal charity to support will be the next challenge, as the market is flooded with so many trying to help. How does one go about finding a Rhino Preservation Organization and choosing one that will provide the maximum amount of support for the money provided? There are several different types of charities that should be analyzed. These range from direct watch and protection programs, such as the Javan Rhino Conservation Program and the Borneo Rhino Alliance, to the programs that research and monitor trade trends of animals. Even in our own backyard can we find sanctuaries for such animals like the Elephant Sanctuary in Tennessee. (,,

As we begin the search for charities to partner with we will detail the findings, the pros and cons of each, and exactly how our donations will help.

So how can we do our part? With the creation of james comfort apparel we hope to contribute to the goal of saving animals around the world. With a staple product that is sure to please we’re confident we can help the great charities doing work to help stop the depletion of such endangered animals. In the interim the company will only be able to provide ~10% of proceeds to help the animals as innovation, development, and growth will compound the amount of monies that can be provided at a later time to such animal funds.

Until the next posting we urge you to look for yourselves and if you have any guidance, please share with all of us.


james comfort