The human population is exploding, driving food needs up and reducing natural habitat. This means that more and more animals are now at risk for endangerment. Many animals have been brought out of endangerment through efforts around the world, but many still remain at risk for decreasing habitats or poaching. Three that come to the forefront of this battle are Rhinos, Tigers, and Elephants.

It’s for plights like these that we chose to develop an innovative strategy that allows us to both provide comfortable clothes and support animals in danger. As you can see on the site,, we have some products to offer. Now, choosing an animal charity to support will be the next challenge, as the market is flooded with so many trying to help. How does one go about finding a Rhino Preservation Organization and choosing one that will provide the maximum amount of support for the money provided? There are several different types of charities that should be analyzed. These range from direct watch and protection programs, such as the Javan Rhino Conservation Program and the Borneo Rhino Alliance, to the programs that research and monitor trade trends of animals. Even in our own backyard can we find sanctuaries for such animals like the Elephant Sanctuary in Tennessee. (,,

As we begin the search for charities to partner with we will detail the findings, the pros and cons of each, and exactly how our donations will help.

So how can we do our part? With the creation of james comfort apparel we hope to contribute to the goal of saving animals around the world. With a staple product that is sure to please we’re confident we can help the great charities doing work to help stop the depletion of such endangered animals. In the interim the company will only be able to provide ~10% of proceeds to help the animals as innovation, development, and growth will compound the amount of monies that can be provided at a later time to such animal funds.

Until the next posting we urge you to look for yourselves and if you have any guidance, please share with all of us.


james comfort